An air purifier is rated by how many times an hour it can replace all the air in a room. That is the air change rate, and it is the whole game. At one change an hour, the machine is barely keeping up with the dust settling out of the ceiling. For an allergy or asthma sufferer, which is why most people buy one of these, you want somewhere near five.
Now look at what the makers print. Levoit's headline is 1,073 ft², and its own bullet then says that is at ONE change an hour, and that at 4.8 changes it does 222 sq ft. Blueair's headline is 3,235 sq ft; its own bullet says 674 sq ft in 12.5 minutes, and 60 divided by 12.5 is 4.8. Winix's headline is 1,882 ft²; its own first line says AHAM Verifide at 392 sq ft, and Winix then footnotes that AHAM Verifide is measured at 4.8 air changes an hour. So this is not our theory. It is the number the makers themselves use, printed below the number they want you to read.
Every one of those headlines is between four and five times the honest figure. Every one of those makers prints the honest figure too, further down, in smaller type.
So the real coverage of these five is: Blueair 674 sq ft, Winix 392, Coway 361, Levoit 222, and Dyson will not say. Two of them, Coway and Winix, lead their own product listings with the true figure rather than the flattering one, and that counts for something. But do not mistake it for a property of the brand: Coway sells the same machine through other retailers as a 1,748 ft² purifier. The number moves depending on who is selling it. The machine does not.